The Industrialization of Law

As published on The Lawyer's Daily. A more concise version of the Biz-ification of Law, though I think "industrialization" is a better word. -- In early 2016, Archer Daniels Midland ("ADM"), a Fortune 50 company, were working with 700 law firms. Six months later, they were working with only 20. Last year, Microsoft brought in … Continue reading The Industrialization of Law

A detailed comparison of technology adopter types

Everett Rogers developed the now-standard framework for how an innovation diffuses throughout society. Geoffrey Moore went into greater detail on the adopter types. I understood conceptually that these various groups are based on certain differences, but it wasn't until I mapped these out (based on Moores book) that I realized how distinct these groups really … Continue reading A detailed comparison of technology adopter types

A Principled Approach to Legal Tech

[This piece also appeared in Legal Business World] “Ironically, the popular business press, focused on hot, emerging industries, is prone to presenting these special cases as proof that we have entered a new era of competition in which none of the old rules are valid. In fact, the opposite is true” - Michael Porter, 1996 … Continue reading A Principled Approach to Legal Tech

Principle #5: Own your customer’s success

Note: for the full essay click here. Recall Principle #1: people do not like to feel “owned” or told what to do. But they do like to be “owned” if what that means is a vendor (or change agent) taking ongoing responsibility for the success of their joint ventures. Especially with newer products, there is … Continue reading Principle #5: Own your customer’s success

Principle #4: Until you break into the mainstream, focus your efforts on a single user group

Note: for the full essay click here. From Essentialism: The Disciplined Pursuit of Less by Gregg McKeown Despite the number of times he repeats the importance of focus in his materials, the number one question Geoffrey Moore gets about crossing the chasm is Can’t we go after more than one target? His answer is unequivocal: “Just … Continue reading Principle #4: Until you break into the mainstream, focus your efforts on a single user group

Principle #3: Focus your efforts on the immediate challenge

Note: for the full essay click here. You must move linearly through the market segments of innovators, then early adopters, then pragmatists, and finally conservatives (see below). If there is new technology involved, “Do not go straight to mass deployment: if you try, you will not pass Go, and you will not collect $200.” Mainstream users (pragmatists … Continue reading Principle #3: Focus your efforts on the immediate challenge