How to stop being “behind”

Note: this article has since appeared on Slaw.com There appears to be a sentiment pervasive in the legal blogosphere that lawyers are “behind”: “The pace of change in legal services is not slowing down while lawyers’ day-to-day practice of law continues to lag far behind” (Remaking Law Firms) “Law Is Lagging Digital Transformation” (sic.) (Forbes) … Continue reading How to stop being “behind”

Principle #5: Own your customer’s success

Note: for the full essay click here. Recall Principle #1: people do not like to feel “owned” or told what to do. But they do like to be “owned” if what that means is a vendor (or change agent) taking ongoing responsibility for the success of their joint ventures. Especially with newer products, there is … Continue reading Principle #5: Own your customer’s success

Principle #4: Until you break into the mainstream, focus your efforts on a single user group

Note: for the full essay click here. From Essentialism: The Disciplined Pursuit of Less by Gregg McKeown Despite the number of times he repeats the importance of focus in his materials, the number one question Geoffrey Moore gets about crossing the chasm is Can’t we go after more than one target? His answer is unequivocal: “Just … Continue reading Principle #4: Until you break into the mainstream, focus your efforts on a single user group