Principle #2: Pair the right products with the right users

Note: for the full essay click here. Your adoption efforts are most effective when you pair the maturity of a technology with the right demographic. You can either bring a product to the relevant group; or pick a group and see what products would be the best fit. Either way, the viewpoint of the segment … Continue reading Principle #2: Pair the right products with the right users

Principle #1: Put relationships first

Note: for the full essay click here. If you build long-term relationships, you will have more influence than any amount of short-term relevance will get you. Bill Henderson, a very influential legal innovator himself, has modelled this rule exceptionally well. One of the foundational articles on his website reminds us that “the change agent is … Continue reading Principle #1: Put relationships first