A detailed comparison of technology adopter types

Everett Rogers developed the now-standard framework for how an innovation diffuses throughout society. Geoffrey Moore went into greater detail on the adopter types. I understood conceptually that these various groups are based on certain differences, but it wasn't until I mapped these out (based on Moores book) that I realized how distinct these groups really … Continue reading A detailed comparison of technology adopter types

The Industrialization of Law

[This article previously appeared on Slaw.com] “Competitive markets are not much fun for sellers” – Richard Posner It’s common knowledge that the billable hour is holding back the profession. Additionally, it’s clear that professional conduct rules insulate lawyers, prevent other professionals from getting involved, and stifle innovation. Yet, despite the billable hour still going strong and … Continue reading The Industrialization of Law

An overlooked factor in the changing legal market

[This article also appears in Legal Business World] In this essay I want to explore what I think is perhaps the most influential factor changing the legal market: the number of lawyers in the marketplace. When a market supply increases faster than its demand, the market value of a product or service decreases. The supply … Continue reading An overlooked factor in the changing legal market

How to stop being “behind”

Note: this article has since appeared on Slaw.com and in Legal Business World There appears to be a sentiment pervasive in the legal blogosphere that lawyers are “behind”: “The pace of change in legal services is not slowing down while lawyers’ day-to-day practice of law continues to lag far behind” (Remaking Law Firms) “Law Is Lagging … Continue reading How to stop being “behind”

Principle #5: Own your customer’s success

Note: for the full essay click here. Recall Principle #1: people do not like to feel “owned” or told what to do. But they do like to be “owned” if what that means is a vendor (or change agent) taking ongoing responsibility for the success of their joint ventures. Especially with newer products, there is … Continue reading Principle #5: Own your customer’s success